Flora’s Fashion Contest Round #2, Inspiration: Red Carpet Royalty

This morning was round two of FFc styling contest, inspiration: Global Red Carpet Royalty  Read my blog below for details.  


A big thank you to designer and sponsor Eles Brianna of Romance Couture for the Etta dress I wore to today’s FFc show.  Etta is perfect to wear while shopping, or having coffee with friends on Sunday.  The modern tribal print in ruby blends nicely with the full 50s skirt and matching shoes.  The boat neckline with cap sleeves marry with the sash at the waist.  A fun fresh and easy to wear dress for any summer day.


Top 5

Top 5: Spirit Llewellyn (Ireland), Joana Wingtips (Germany), Dementia Navarita (India), Oraclelight (Spain) & Zion (Netherlands)

This morning was the second round of Flora’s Fashion Contest and what a fierce battle!  The five models (above photo) were selected yesterday to compete for the title of Ms. FFc August 2013 and win over $15,000L in prizes and cash.  The inspiration for today’s timed challenge was “Red Carpet Royalty.”  In 30 minutes the models were required to style a regal runway look, complete with tiara, using three different designers in the main gown and representing a country of their choice.  No countries could be the same.  The decision was the hardest to date but in the end three lucky ladies will move forward to the final round next Saturday, August 28, 2013 at 10am.

Representing India and placing first was Ms. Dementia Navarita. Dementia’s designers are Zaara, Mashooka Designs and Nicky Ree.  Her headpiece tiara in golden bronze perfectly symbolized the richness of East Asian culture.  Judge Flora Raven remarked, “as an Indian women, I love this styling.”

Dementia 3       Dementia full

Our second place contestant, Ms. Oraclelight exemplifies Spain and in particular the “hidden part of the New Orlean Creole women.” Oraclelight channels her inner Creole Spanish women using Son!a as her main gown, Mohna Lisa Couture, Utopia and an Illusions mask.  A golden crown of leaves by Alexandra completed the spicy Latin look. Guest Judge and sponsor Sam Deluxe of Beautiful Deluxe Body Artistry commented, “It’s interesting that when I first saw her the country that came to mind was Spain…This a true testament that you did a wonderful job.”

Oraclelight 3    Oraclelight full

Ms. Spirit Llewellyn was chosen third for her fresh interpretation of Ireland. Spirit styled three designers, Lillou’s Designs, Son!a, Tres Beaus to create a white ivory and gold gown.  She accessorized with Kelly Green notes in her jewelry, nails & crown as we escaped to the golden barley fields of this European nation.  Judge Ava Jhamin mentioned, “I am irish and colors are green, gold and white, I love it.”

Spirit 3   Spirit Full

We would like to thank sponsor Eles (eleseren.brianna) of Romance Couture who donated the FFc team style today (check out the slide show below with pics of judges, contestants and guest).  Also, we appreciate guest judge Sam Deluxe of Beautiful Deluxe Body Artistry for taking her time today.  A warm thank you to all the sponsors, judges, audience and talented contestants! Everyone did an amazing job representing diverse red carpet world looks in 30 minutes. It just shows how talented this group is.  Stop by next Saturday, August 28, 2013 as we crown our new Ms FFc!  Taxi

FFc Team & judges- final 7

Sam Deluxe, Summitt Beaumont, Eles Brianna, Ava Jhamin, Flora Raven, Darlene Snowbear, Gloria Silverstone

Flora’s Fashion Contest Round #1, Inspiration: Miami Beach

This morning top SL models competed in a timed styling contest. The theme was announced on the spot, incredible designs & styles from every contestant.  Read my article below for exciting details of the stylish contestants.

A big thank you to guest judge and sponsor Banba Muircastle, designer and owner of Bohemian Gypsy for my Market Gypsy outfit and the team member look.  Below is the Flora Fashion Team with guest judge, Ms. Muircastle.


I was so pleased to embrace my inner Boho chic while wearing Bohemian Gypsy’s Market Gypsy outfit today.  The Market Gypsy ensemble hearkens back to the flavor of the late 60’s early 70’s, in a multi-color patchwork mosaic two piece cotton voile.  Notice the triangle top with fringe and the high-low asymmetrical hem skirt, in vogue this season. Light & breezy, cool & easy, the Market Gypsy ensemble, includes lace-up boots and crimson beads, and offers a stylish updated Boho look for the modern women.

Gloria- Market Gypsy        Gloria- Market Gypsy 3:4


1094969_224951647652499_1816878364_nToday kicked off another exciting round of Flora’s Fashion “Dress-Up Spree” Contest.  Wow, what a great turn out!  Ten talented ladies competed in the August timed contest with the inspiration, “A Day in Miami Beach.”  The models had 20 minute to style a beachwear look with two accessories items (excluding jewelry) using the color red in the overall look.  Everyone did a remarkable job!  The judges had a tough decision, but in the end they selected five lucky contestants to move on to the next round tomorrow, August 25, at 10am.

First selected was Ms. Oraclelight who sizzled in a red, white & blue zig-zag printed fringe bikini ready to catch some rays on the sun-drenched Miami beach.  Oraclelight is a modern Miami girl sporting her iPhone on hip, red tinted glasses, white & red bangles, while her dark windswept hair blows gently in the warm gulf breeze. Guest judge and sponsor, Ms. Banba Muircastle of Bohemian Gypsy commented, “…really love the fringe suit.”

Oraclelight 3:4                Oraclelight full

Second was the always cool under pressure Ms. Spirit Llewellyn who styled a dynamic floral print maxi ensemble in taupe, cherry & green perfect for her South Beach shopping spree on Collins Ave to pick up some finds at stores like Louis Vuitton and Armani Exchange.  The strapless draped top fell softly over the cherry low-slung suede belt.   Spirit accessorized with beaded necklace & bangles, a floppy straw hat, red shades, and matching cherry shoes.  Judge Ava Jhamin remarked, “I would shop with you any day.”

Spirit 3:4                  Spirit Full

Our third contestant moving forward is Ms. Joana Wingtips with her retro inspired red, white & blue beach babe fifties look.  Joana stepped right out of an Annette Funicello & Frankie Avalon movie set, compete with Americana tote bag chalked full of goodies, her cat-eye sunglasses and bandana head scarf complement her sailor inspired one-piece suit.  Judge Flora Raven said, “I love your sailor boy look with cat-eye glasses.”

Joana 3:4               Joana Full

Ms. Dementia Navarita was the fourth model to advance to the next round of the contest with her out-of the box interpretation of a burlesque red & black sequined corseted Miami beach look.  Dementia accessorized with red & gold bangles, clear tote beach bag, stiletto booties and sported shades on her head… a perfect look for the South Beach club scene.  Judge Darlene Snowbear stated, “I love the overall look you have, very sophisticated.”

Dementia 3:4            Dementia full

Last but not least is Ms. Zionp in a sexy black strapless bikini top with cover-up red wrap mini and light breezy off the shoulder cardigan.  Zionp sends smoke signals up with this fresh approach to Miami beach clubwear complete with hat, bag & shades. This girl is ready for a dip in the pool or an evening on town. Guest judge, Banba noted, “you look incredibly sexy and purrfect for a Miami night out.”

Zionp 3:4          Zionp full

Truly fun and fabulous styling by all the contestants (slide show below).  A big thank you to our guest judge and sponsor Banba Muircastle, designer and owner of Bohemian Gypsy. Thank you Banba, judges, audience, sponsors and the stylish contestants.  Stop by tomorrow, Sunday, August 25 at 10am as the 5 contestants are cut to 3!

It is sure to be nail biter!

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Passing the Torch @ FFc

FFc Gown & Tiara

This Saturday, August 24, 2013 at 10am is the new round for Flora’s Fashion Styling Contest. As the winner of the July round, it is time to pass the torch to another fashionista. It has been such an honor to be known on the grid as a stylist. Part of the FFc July prize package was an exclusive Pure Poison Rococo style pink gown and tiara. I also received a 3000L gift card from Eden Jewelry, numerous poses from Ovation Poses and an upcoming vendor ad. Cash, trophy and a scholarship with L’amour Model Management rounded out the gifts. This is truly a great opportunity to stretch your styling abilities and win wonderful rewards.

FFc Tiara, close-up

The August contest is about to start and today is the last day to turn in your application to ŦĹŐŔĂ ŔĂVĔŃ  (floraniana). The prize package has expanded to include over 15,000L in gifts & cash: 3500L certificate from L’amour Management, 3000L voucher for 6 gowns and/or jewelry from Romance Couture, 3000L gift card from Bohemian Gypsy, 2000L gift card from M&M Clothing, 1000L gift card from {MUA} Make Up Addiction, 1000L gift card from Evolve, 1500L cash & custom gown & tiara from Pure Poison.  And, for the first time ever, we have prizes for the first runner-up, valuing over 4,000L. The time to join us is NOW!

As for my role, I will be transitioning to head blogger & marketer on Flora’s Fashion team and bring you all the updates on the monthly styling challenges. Thank you Flora, Ava, Darlene & Summitt for welcoming me to the team!

A Very Glamorous Honor

This past Saturday, June 22, I competed in the Liv-Glam Glam Girl 2013 contest hosted by Avenue Magazine. Excitement, joy and delight filled the back stage in the first portion of the contest and I had the opportunity to meet wonderful ladies from around the world and model a fabuolus design. I’m on ‘cloud nine’ to announced that I will be representing Liv Glam in the Final Portion of the competition is the business category. There are five more opportunites before the finals in December. Monthly winners receive fabulous gifts inculding cash, LG store credit, an article in Avenue Magazine, a Liv-Glam official vendor shot and outfit named after your avi, plus a $1,000L voucher to AVENUE Models Academy.
I’m truly thrilled and would love to take this opportunity to thank all the ladies who competed in the runway show, the Avenue Model staff who guided us; Amita Yorcliffe, Louise McWinnie, Seashell Dench, Amazon Silverweb, and the Avenue Magazine staff; Rusch Raymaker, Xandrah Sciavo, Liat Reina, and Eira Juliesse, the judges, Ms. Kaliwillo Lane, and finally Ms. Samantha Jones and the ladies of Liv-Glam; Aisha Convair and Maven Poulter.


AVENUE presents Liv-Glam – GLAM GIRLS 2013


We are happy to announce the first Liv-Glam Styling Contest where we would like to see contestants come up with a Glamorous look that reflects who you are, using Liv-Glam outfits in four categories of glamorous styles :

1. Glamorous Girl – Casual Glam
For your everyday life and your everyday needs. All the glamour girls know that with this line has everything they need, then all it takes is adding a pair of shoes and they’re ready to go take a walk outside or meet up with friends.

2. Glamorous Girl – Business Glam
Going to have a meeting at the office and don’t know what to wear? Well, Liv-Glam is here to help, providing you with pieces that can keep you just as chic and fabulous as you are with a touch of business formal. Perfect to look glamorous at the office without the hassle of wearing boring grey suits.

3. Glamorous Girl – Cocktail Glam
If you are going out to a semi-formal event, to a wedding, or any kind of event that doesn’t require black tie for gentlemen and gown for the ladies, then this is exactly what you need. Cocktail dresses come in several lengths but we are sure that you will find exactly the length that suits you best at Liv-Glam, all to make yourself look fabulous in those elegant evenings.

4. Glamorous Girl – Club Glam
Going out with the girls or with your significant other? Jeans and t-shirts are not going to cut it this time. So, Liv-Glam offers you a range of fun and glamorous clothes for you to wear on those nights when all you want to do is dance until you drop… while looking super chic of course!



1. Contest Schedule

[ June 2013 Semi-Finals ]

Start Date : 24 May 2013

Closing Date : 15 June 2013

Results for Selection of Contestants for Semi-Finals : 17 June 2013

Rehearsal for Contestants: 18 & 20 June 2013

Semi-Finals Showcase : 22 June 2013

[ July 2013 Semi-Finals ]

Start Date : 24 June 2013

Closing Date : 13 July 2013

Results for Selection of Contestants for Semi-Finals : 15 July 2013

Rehearsal for Contestants: 16 & 18 July 2013

Semi-Finals Showcase : 20 July 2013

[ August 2013 Semi-Finals ]

Start Date : 24 July 2013

Closing Date : 17 August 2013

Results for Selection of Contestants for Semi-Finals : 19 August 2013

Rehearsal for Contestants: 20 & 22 August 2013

Semi-Finals Showcase : 24 August 2013

[ September 2013 Semi-Finals ]

Start Date : 24 August 2013

Closing Date : 14 September 2013

Results for Selection of Contestants for Semi-Finals : 16 September 2013

Rehearsal for Contestants: 17 & 19 September 2013

Semi-Finals Showcase : 21 September 2013

[ October 2013 Semi-Finals ]

Start Date : 24 September 2013

Closing Date : 12 October 2013

Results for Selection of Contestants for Semi-Finals : 14 October 2013

Rehearsal for Contestants: 15 & 17 October 2013

Semi-Finals Showcase : 19 October 2013

[ November 2013 Semi-Finals ]

Start Date : 24 October 2013

Closing Date : 16 November 2013

Results for Selection of Contestants for Semi-Finals : 18 November 2013

Rehearsal for Contestants: 19 & 21 November 2013

Semi-Finals Showcase : 23 November 2013

Finale: 20 December 2013

Rehearsal: 13, 16 & 18 December 2013

– Semi-finalist winners will be announced 3 days after the semi-final and the semi-finalist winners should be available from the day of announcement of results to the 30th of that month for a photography and interview session with AVENUE Magazine.

– Each contestant must be committed to the aforementioned schedules.

2. Eligibility

– This contest is open to anyone above 6 months old.
– AVENUE & Liv-Glam management staffs are not allowed to take part in the competition

3. Entry & Submissions

– Entries must be submitted via Flickr to participate – link: http://www.flickr.com/groups/glamgirls/

– Each entry/photo should be square format preferably 1024 X 1024 jpeg.

– Each photo submission needs to be titled : Your name_Glam Girls_Month_Category e.g. Marina Resident_Glam Girls_Cocktail Glam.

– The photo submission deadline as stated above.

– Entries submitted must include the name of the outfit and items styled with it in the description.

– Outfit worn must be a Liv-Glam fashion product.

– Outfit worn must be a Liv-Glam fashion product only. NO K-COLLECTION

– Outfit used MUST NOT be from the gift area.

– If you are not chosen as a monthly winner you may re-enter the contest in the following months as many times as you wish.

– Creative and clear photography are a must. Photograph can be shot by a third party photographer but excessive photoshopping is discouraged.

– Each entrant can enter into any or all categories each month but only one submission can be made for each category. Should the entrant be selected to enter each month’s semi-finals, they will be selected based on the best entry for one category.

4. Prizes

Glamorous Monthly Prize Winners:

3000L Cash

2000L Gift Card

An outfit named after them.

An upcoming Liv-Glam official vendor shot.

$1000L voucher with AVENUE Models Academy

Inclusion in a spread and interview in AVENUE Magazine

Grand Finale Winner Prizes:


All new releases for the next six months.

Vendor shots

Glam Girls Crown

5. Winners

There will be one winner from each category every month until December with a total of four winners per month. A grand finale will be held in December. Each finalist will compete in their respective categories to become Liv-Glam’s Glamour Girl and will hold the title for six months.

So join us in this glamorous contest today.

Ready, Set, and Liv-Glam!

SLURL: http://maps.secondlife.com/secondlife/zenshi%20east%20two/125/175/28

FLICKR: http://www.flickr.com/groups/2038164@N25/pool/

MARKETPLACE: https://marketplace.secondlife.com/stores/104628


Liv-Glam features the fabulous designs of the creative and always fashion forward, SamanthaSjones. Liv-Glam fashion philosophy is to give everyone the vision of looking glamorous by providing fashion products which are prefect to achieve the look of elegance. Every women can find glamorous, affordable outfits to wear from morning to evening, from casual to chic to formally elegant, yet with details that set them apart.


Event Concept, Production & Marketing by AVENUE

AVENUE Inc, the parent company of AVENUE Magazine, AVENUE Models, AVENUE Models Academy and AVENUE Marketing & PR, was founded in 2007 by Rusch Raymaker. With a team of highly professional and qualified fashion, creative and marketing professionals, AVENUE strives to continuously promote the Second Life fashion industry to a higher level. In 2009, AVENUE led the first fashion track and published a print issue of AVENUE Magazine at the Second Life Community Convention. AVENUE celebrated its 5th anniversary in 2012 and in partnership with Zzoie Zee, launched its latest development of a four sim region called zenshi – a Neo Zen lifestyle region which hosts the ultimate in fashion, lifestyle, entertainment and the arts. AVENUE continues to break new grounds in creativity, fashion, marketing and publishing within and outside of Second Life.

For more information, please contact :

Rusch Raymaker
Email : rusch@avenuesl.com
Website : www.avenuesl.com


Vero Modero fashion show @ Virtual Asia!

VA Show Ad

Join me tomorrow, Saturday, February 16, 2013 at 1pm SLT for an exclusive Vero Modero fashion show at the little Virtual Asia sim. This should be a fun afternoon filled with high fashion, friends and good memories.